I help tech brands build authority and shorten sales cycles through well-written narratives.
I'm David Mungathia — a product-led writer specialising in long-form SEO and high-intent product content that builds industry authority.
I write research-driven articles for decision-makers — comparison guides, product deep-dives, and strategic blog content that position software as the clear choice during evaluation.
I've written for companies like UserGems and Helpjuice across knowledge management, CRM strategy, sales enablement, and SaaS product positioning.
“Content that doesn’t just rank — it builds industry authority.”
Sharp, research-backed content for B2B SaaS companies that need to build authority at every stage of the funnel and convert readers into pipeline.
A high-intent alternatives roundup built to intercept buyers at the exact moment they’re evaluating collaboration tools. Covers 13 tools across pricing, use case, and standout features — the kind of BOFU content that earns first-page rankings and drives direct conversions.
A definitive B2B SaaS comparison guide covering the top SOP tools on the market — structured to help operations and enablement teams make the right purchasing decision fast.
Data-Driven GuideA technical deep-dive for a domain & SEO SaaS platform — frameworks, data tables, and actionable strategy built for a sophisticated, analytical audience.
One vertical. Deep expertise. No generalist fluff.
Every piece is grounded in B2B SaaS mechanics, buyer psychology, and the language your decision-makers actually use.
Every piece goes through the same rigorous process — research-first, buyer-aware, and built to perform.
David was a great writer. Always put 101% in, and respected the team & culture of the company. Loved working with him.
David has a strong grasp on the concepts of sales funnels and marketing and this reflects in his writing. He is a delight to work with.
David nailed the brief on the first draft — technical enough to be credible, clear enough to convert. Highly recommend him.
No rigid packages. You get a custom proposal based on your specific funnel goals, the complexity of your product, and the depth of research required.
Research-backed B2B SaaS content built to rank, influence decision-makers, and drive qualified pipeline.
Get a Quote →I don't bill by the word. I bill for the deliverable. Every project is built around your competitive landscape, your buyer’s journey, and search intent that converts.
Whether you need a single BOFU comparison piece or an ongoing editorial strategy, we start with a quick call to ensure we are a good fit before I send a proposal.
Running a B2B SaaS company that needs content that actually moves buyers? Let’s develop research-driven articles that signal credibility and turn organic traffic into qualified pipeline.