Crypto Markets & B2B Tech Writer

DAVID MUNGATHIA

Crypto Markets  ·  B2B Tech  ·  Deep-Dive Blogs

Translating complex crypto markets and B2B Tech products into sharp, authoritative long-form content — from trading strategy explainers and market analysis to product-led growth blogs and SaaS content pieces that convert.

50+
Articles Published
2
Core Verticals
B2B
Tech Expertise
Market Curiosity
BTC ▲ $87,240
ETH ▲ $3,180
SOL ▼ $142
CRYPTO MARKETS ◈ TRADING STRATEGY ◈ MARKET ANALYSIS
B2B SAAS ◈ PRODUCT-LED GROWTH ◈ CASE STUDIES
BNB ▲ $420
AVAX ▲ $38.4
TECHNICAL ANALYSIS ◈ SAAS CONTENT MARKETING ◈ DEEP-DIVE BLOGS
BTC ▲ $87,240
ETH ▲ $3,180
SOL ▼ $142
CRYPTO MARKETS ◈ TRADING STRATEGY ◈ MARKET ANALYSIS
B2B SAAS ◈ PRODUCT-LED GROWTH ◈ CASE STUDIES
BNB ▲ $420
AVAX ▲ $38.4
TECHNICAL ANALYSIS ◈ SAAS CONTENT MARKETING ◈ DEEP-DIVE BLOGS
DM

// Core Expertise

Content Marketing
B2B SaaS Writing
Product-Led Growth
Deep-dive Tech Blogs
Crypto Markets
Trading Strategy
Market Analysis
Technical Analysis

The Writer Behind
the Deep Dives

I'm David Mungathia — a writer specialising in two high-stakes verticals: crypto markets & trading, and B2B technology.

On the crypto side, I cover what actually moves markets — technical analysis, trading strategies, on-chain signals, macro narratives, and exchange mechanics. Content built for traders, analysts, and platforms that need authority.

On the tech side, I help B2B software companies turn complex products into compelling long-form content — think product deep-dives, SEO blog strategies, customer case studies, and thought leadership that drives pipeline.

What I Deliver

Sharp, research-backed content for crypto trading platforms and B2B SaaS companies that need to build authority and convert readers.

01
📈
Crypto Market Analysis
In-depth market breakdowns covering price action, on-chain signals, macro catalysts, and narrative shifts — content traders and analysts actually trust.
Markets
02
🎯
Trading Strategy Deep-Dives
Comprehensive guides on trading strategies — from spot and futures mechanics to risk management, position sizing, and derivatives — written for real traders.
Trading
03
🏢
B2B SaaS Blog Writing
Long-form SEO content, thought leadership, and product-led blog strategies for SaaS companies that need to rank, educate, and generate qualified leads.
B2B SaaS
04
📋
SaaS Case Studies & Whitepapers
Compelling customer success stories, ROI-driven case studies, and technical whitepapers that move B2B buyers through the funnel.
Case Studies
05
📰
Exchange & Platform Content
Educational and marketing content for crypto exchanges, trading platforms, and fintech products — help centres, feature explainers, and onboarding guides.
Platforms
06
🔧
SaaS Product Explainers
Turning complex B2B software features into clear, compelling narratives — product deep-dives, integration guides, and comparison content built to convert.
Product

Selected Articles

View All →
01

The Anatomy of a Crypto Bull Run: On-Chain Signals, Macro Triggers, and How to Position Before the Crowd

A deep-dive into the market structure indicators, funding rate dynamics, exchange inflow/outflow patterns, and macro liquidity cycles that have preceded every major crypto bull market — and what the current on-chain data is actually saying to traders paying close attention.

02

Perpetual Futures Demystified: Funding Rates, Liquidation Cascades & Risk Management for Crypto Traders

Everything traders need to understand about perpetual contracts — from how funding rates create arbitrage opportunities to protecting your position during volatile deleveraging events.

03

How a Project Management SaaS Grew Organic Traffic 340% With a Product-Led Content Strategy

A breakdown of the exact content framework — use-case targeting, comparison pages, and SEO-led bottom-of-funnel articles — that drove compounding pipeline for a mid-market B2B SaaS.

04 — Coverage Areas

Topics I Master

🏢
B2B SaaS Content
SEO blog strategy, product-led content, thought leadership, and buyer-journey content mapping for SaaS.
💡
Product-Led Growth
PLG frameworks, activation content, freemium conversion strategies, and bottom-up SaaS go-to-market writing.
🔧
SaaS Technical Writing
Feature explainers, integration docs, API guides, and technical content that helps users and convinces buyers.
🧠
Deep-Dive Tech Blogs
In-depth technical analyses, architecture breakdowns, emerging tech explorations, and research-driven insights.
📈
Crypto Market Structure
Bull/bear cycles, support & resistance, order flow, exchange data, and macro liquidity analysis.
Derivatives & Trading
Futures, options, perpetuals, funding rates, liquidation mechanics, and advanced trading strategies.
🔍
On-Chain Analysis
Whale activity, exchange flows, wallet behaviour, UTXO analysis, and interpreting blockchain data for traders.
🌍
Macro & Crypto
Interest rates, dollar cycles, institutional flows, ETF dynamics, and how macro forces drive crypto markets.
05 — My Process

How I Write

Every piece goes through a rigorous process to ensure accuracy, depth, and impact.

01
Research
Market data, on-chain sources, SaaS product docs, customer interviews — I go primary source first, always.
02
Structure
Building a narrative arc tuned to your audience — traders who need precision, or B2B buyers who need clarity.
03
Draft & Refine
Writing with precision — accurate data, sharp analysis, zero filler. Every paragraph pulls its weight.
04
Deliver
On-time, SEO-aware, and formatted for your platform — ready to publish and built to rank.
06 — Social Proof

What Clients Say

David's market analysis pieces are the most read content on our exchange blog. He understands how traders actually think — and writes in a way that makes complex market mechanics feel instantly actionable.

AK
Alex K.
Head of Content · Crypto Exchange

We needed someone who could write about our SaaS platform in a way that actually resonated with decision-makers. David nailed the brief on the first draft — technical enough to be credible, clear enough to convert.

SM
Sarah M.
Marketing Lead · B2B SaaS Startup

Our case studies went from bland to brilliant. David captured our customer's results with real specificity — the kind of proof content that actually closes enterprise deals.

JT
James T.
Demand Gen Director · SaaS Company

Let's Build
Something
Definitive

Running a crypto trading platform, exchange, or B2B SaaS company? Let's talk about building content that earns trust, drives traffic, and converts your ideal reader into a customer.

Or reach out directly: