The Challenge
FunnelTeacher.com was a new venture with deep domain expertise but zero online presence. They needed to build brand awareness and generate foundational traffic from the ground up, with a primary focus on establishing long-term authority through organic search.
My Solution
As their foundational content marketing partner, I developed and executed a comprehensive content and SEO strategy. This wasn't just about writing articles; it was about building a growth engine that would serve them for years to come.
- Funnel-Aware Content Strategy: I applied a deep understanding of sales funnels to the content plan, ensuring articles were designed not just to rank, but to address user intent at every stage of the journey.
- Content Architecture: I designed a content plan focused on creating pillar pages and topic clusters to build topical authority with search engines.
- High-Quality Content Execution: I personally authored and published over 100 high-quality, SEO-optimized articles, guides, and tutorials that formed the bedrock of their online presence.
The Results
The impact of this foundational work was the successful transformation of FunnelTeacher from an unknown brand into an established online resource. While specific analytics are proprietary, the public and lasting impact is clear:
- Created a Lasting Digital Asset: The library of 100+ articles continues to be the primary engine for organic traffic for the business.
- Established Niche Authority: The comprehensive strategy successfully positioned FunnelTeacher as a go-to resource, now reflected in its keyword rankings and estimated traffic.
- Built from Ground Zero: We successfully created a tangible online presence where none existed before, providing the momentum for all future marketing efforts.
David has a strong grasp on the concepts of sales funnels and marketing and this reflects in his writing. He is a delight to work with.