The Challenge
The client, initially SaaSGrowthLab and later rebranding to TheSoftwareHunt, faced the classic "cold start" problem. They needed to break into the highly competitive B2B SaaS content landscape, attract a qualified audience, and establish authority from a zero baseline. Direct SEO on a new domain would be a slow, uphill battle against established competitors.
My Solution
I devised a strategy to "borrow" authority to accelerate growth. Instead of solely focusing on the new domain, we used Medium.com's high domain authority as an incubator to rank quickly and build a foundational audience.
- Authority Borrowing: We published highly-targeted, long-form articles on Medium first. This allowed us to bypass the "sandbox" period new websites often face and compete for valuable keywords immediately.
- Competitive Keyword Targeting: Each article was meticulously researched to target high-intent, competitive keywords within the B2B SaaS niche. The goal was to rank on Google's first page via Medium's powerful domain.
- Strategic Traffic Funnel: Once an article gained traction, it served as the top of our funnel. We strategically used in-content links and clear calls-to-action to drive this pre-qualified traffic back to the primary TheSoftwareHunt website, effectively seeding its own audience and SEO.
The Results
This authority-borrowing strategy proved highly effective, turning a brand new project into a significant presence in its niche in a fraction of the typical time.
- Rapid Traffic Growth: Scaled the brand's reach to over 50,000 monthly views, primarily driven by organic search traffic to the articles.
- First-Page Dominance: Successfully ranked multiple articles on the first page of Google for competitive B2B SaaS terms, achieving visibility that would have taken years to acquire directly.
- Successful Monetization: The significant, qualified traffic led to the brand securing its first B2B SaaS affiliate partnerships, converting the audience into a direct revenue stream.