I work on monthly retainers rather than hourly billing, which allows us to focus on delivering results rather than tracking time. Investment levels depend on the scope and complexity of your engagement. After our initial consultation, I provide a detailed proposal with options that align with your needs and budget.

Meaningful marketing and operational improvements typically require at least 6 months to implement and measure effectively. This timeframe allows us to move from strategy development through system implementation to seeing measurable impact on your business. Many client relationships extend well beyond the initial engagement as we continue optimizing and scaling what works.

While B2B SaaS is my primary focus, I work with any B2B company that has a consultative sales process. I've successfully partnered with professional services, FinTech, EdTech, and other industries. If you have a sales team and a longer consideration cycle, my approach likely applies to your business.

I often work alongside existing marketing teams, providing strategic leadership, operational expertise, or technical capabilities they may not have in-house. My role is to enhance your team's effectiveness, not replace them. Whether you need fractional leadership, specialized skills, or additional capacity, we can structure an engagement that complements your current resources.

Success is measured by improvements in the metrics that matter most to your business: lead quality, pipeline velocity, conversion rates, and ultimately revenue growth. We establish clear benchmarks at the beginning of our engagement and track progress through regular reporting. The goal is always measurable business impact, not just marketing activity.